Your success, your way

Marketing That Works for Solo Business

Your Simple Marketing Path

Expert Coaching to Help You Realize Your Business Dreams

You built a business around your passion, not your Instagram skills. Marketing shouldn't feel like learning another language after decades of mastering your craft.

I help solo business owners like you create simple, authentic marketing strategies that play to your natural strengths. No tech overwhelm, no pretending to be someone you're not — just real connections with clients and customers who need exactly what you offer. Because the right marketing plan isn't the trendiest one; it's the one you'll actually use.

Message Clarity Package

$497

Discover how to explain your business and its benefits perfectly to create lasting connections with your customers or clients.

  • 2 coaching sessions (60 minutes each via Zoom) focused on:

    • Finding the perfect words to describe what makes your offering special

    • Identifying exactly who benefits most from your work

    • Creating a natural way to explain what you do (goodbye awkward moments!)

  • A simple "elevator pitch" template

  • Website homepage review with 3 key suggestions

  • Email support for 3 weeks (up to 4 emails total)

  • 30-minute follow-up call one month later

Complete Connection Package

$797

For when you're ready to put yourself out there with marketing materials that do the selling for you.

  • Everything from the Message Clarity Package, plus:

    • One additional coaching session (90 minutes)

    • Website review and suggestions (up to 3 pages)

    • Business card design with QR code to your website

    • A personalized guide to using AI as your marketing assistant

    • Four weeks of email support

    • Two 30-minute follow-up calls (at 1 month and 3 months)

Note: Although it can be a useful tool, if you’re averse to AI technology, AI coaching can be swapped for another service of similar value.

Your Marketing Buddy

$127/month

Would you like to have a marketing-savvy friend in your back pocket?

  • Monthly 60-minute Zoom check-in to tackle challenges and celebrate wins

  • Up to 5 quick email responses (“Does this sound right?”, “How can I …?”)

  • One small marketing piece reviewed each month (email newsletter, blog post, flyer, website page, etc.)

  • Quarterly mini-review — what’s working, what needs tweaking?

  • Can add to either package or start after our initial work

  • Three-month commitment

Need a marketing coach for the long haul? We can continue our partnership for as long as you need, renewing quarterly. Contact me for special pricing on 6- or 12-month retainers.

Meet Your Marketing Partner

You know that feeling when you're trying to describe your passion project and the words just aren't clicking? That's where I come in! I'm Karen Lunde, and for the past 15+ years, I've been helping people cut through the noise and explain what makes their business special.

After years spent working with big companies like Grammarly, Macmillan Publishers, and ID.me (and seeing how complicated they make things!), I now love working with solo business owners who want straightforward, authentic marketing that doesn't feel pushy or fake.

Remember when talking about your business used to feel natural and easy? I help you get back to that feeling. No tech headaches, no social media pressure, and absolutely no confusing industry jargon.

I specialize in helping solo business owners market their products and services. Maybe you’re a retired teacher who’s now a tutor, or a coach sharing your passion for a specific wellness practice, or a consultant passing on the knowledge you gained throughout your career. I’ll help you find the right words — the ones that express exactly what you offer and help you connect with the people who need you most.

When I'm not helping folks with their businesses, you can find me playing with my dog, staring wistfully at my unkempt garden, composing music on my piano, or singing in The Olympia Peace Choir and the Olympia Musical Theatre Singers.

Let's make marketing your business something you actually enjoy!